When you decide to do business as a manufacturer or a retailer in a new country, you first have to understand your new market. It can be hard if it’s on the other side of the world.
Participation in international trade shows, keeping in regular communication with your clients, and being an efficient global source of up-to-date products.
Soon, you will find, it is impossible to do everything yourself!
This is a common problem until, finally, someone came along who understands both the international market and the huge problems faced by suppliers without a trusted international account manager.